Barbie™ has not only stood the test of time but evolved into one of the largest selling brands of all-time and exceeding a billion dollar business ($1.35 billion noted in Mattel’s last report of 2020). The creation of Barbie™ is credited by Ruth Handler in 1959. It is reported that the iconic doll was meant to fill a void in the market for adult-inspired figurines and now symbolizes freedom, fun, fashion, and finesse. Since the creation the divisions have split into multiple segments that range from fashion for the dolls themselves to home decor, appliances, video games, and soon to be a live action movie releasing in July 2023 starring Margot Robbie and Ryan Gosling.
Such a buzz for the quintessential Barbie-lifestyle has led a following of over 100,000 dedicated Barbie™ collectors to scour the marketplace for limited releases and special items that fill out its expanding world.
AGIT Global, Inc. announces the partnership with Mattel on a full sized 8ft Barbie™ Signature surfboard. Created with the same quality features as the Wavestorm classic 8ft Surfboard construction, the Barbie™ Signature features a specific rainbow stripe graphic found on the Barbie™ Loves the Ocean collection. Also pairing with the surfboard will be a 36” recreational bodyboard that has an included leash and Barbie™ branded graphic top.
AGIT Global, Inc. is the largest supplier of foam constructed surfboards world-wide and lending its exclusive manufacturing technology and quality to this special edition release. As AGIT Global, Inc. explores new directions in sustainability, the Barbie™ Signature will feature a reduction in plastic packaging, decreasing an overall 20% of single-use plastics on the surfboard.
This collaboration edition will be available in boutique surf shops at certain locations, on Amazon.com, and on Wavestorm’s online shop. All boards come complete with bolt-thru fin sets and tail pad for better back foot grip.
Mattel and AGIT Global, Inc. are exploring other in-house brands to partner with as well, offering a come-to-life opportunity for some of the largest toy brands internationally.
For more information on the 8ft Barbie™ Signature surfboard, explore www.wavestorm.com for product specification.